Tourist map · Panama City
Panama is better discovered when you carry it with you.
Touristar turns orientation, inspiration and brand presence into a useful experience that travels with visitors from their hotel into the city.
15,000
printed maps in circulation
30+
hotels and museums in the network
4 months
of continuous exposure
A presence that travels
A useful object at the moment of choice.
The map is consulted before heading out, travels with the visitor and stays visible throughout the day. That utility creates a natural connection between destination, recommendation and brand.
A physical guide with a digital extension, created to provide better orientation and smarter connections.
FREE MAP
Edition 05 · In context
From the hotel to the city, Touristar is there when the journey begins.
A look at how the map fits naturally into real moments of orientation, recommendation and discovery.
